During the production of his Oru Kanniyum Moonu Kalavaanikalum (2014) in late 2013, Chimbu Deven restarted preliminary work on the fantasy film and narrated the script to Vijay, who expressed interest in being a part of the project. The project later failed to take off, and the actor and director moved on to work on other ventures. However in October 2011, UTV Motion Pictures left the project citing the escalating budget and Aascar Films replaced them as producers. Genelia D\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Souza and Hansika Motwani were confirmed to play the leading female roles in the film, while Vadivelu was also reported to be a part of the cast. Prakash Kumar and Kathir signed on as composer and cinematographer respectively, while the team revealed filming would start in late 2011. The film was titled as Maareesan, with G.
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